| I have seen the bestseller list of Mp3 players for | | | | for a Mp3/4 player. If you want to get better |
| several big online retailers; the iPods were crushing | | | | sound quality it is a smart idea to purchase |
| the competition. The biggest Mp3 players sales | | | | optional headphones, which can deliver even more |
| were for Apple iPod nano 4 GB Silver (3G), Apple | | | | accurate sound than the recognizable white |
| iPod classic 80 GB 6G (Black), Apple iPod nano 8 | | | | earbuds that come with an iPod. |
| GB Black (3rd Generation), Apple 80 GB iPod | | | | Controls |
| classic Silver (6G) and Apple iPod touch 8 GB with | | | | The controls are backlit and touch sensitive. There |
| Software Upgrade . | | | | is no longer a spinning wheel that collects dirt. |
| Apple's iPod has dominated the portable audio | | | | HDD |
| market completely over the past few years. | | | | The HDDs for the iPods are huge: Apple iPod |
| Giants like Sony and Microsoft where insignificant | | | | classic has an 80GB HDD; the new Apple iPod |
| players in the mp3 players market. | | | | nano has an 8GB HDD and Apple iPod Video has a |
| But what makes iPods so special? Why are people | | | | 30GB hard drive. The king for now is the new |
| crazy about them? | | | | Apple iPod classic with 160GB (holds up to 40,000 |
| First let us see the current iPod product line-up (in | | | | songs). |
| 2008). The line-up includes the hard drive-based | | | | Of course you will find iPods with smaller hard |
| iPod classic, the touchscreen iPod touch, the | | | | disks like iPod nano (4GB, 2GB) and iPod shuffle |
| video-capable iPod nano and the screenless iPod | | | | with just 1GB. |
| shuffle. | | | | Battery life |
| Design | | | | The iPod uses the latest lithium ion battery |
| "The product was elegantly designed in classic | | | | technology from the leading battery |
| Apple fashion," says David Carey, president of | | | | manufacturers, such as Sony and Sanyo. When |
| Portelligent. | | | | new and fully charged, the battery provides up to |
| Apple did product design from the outside in and | | | | 8 or 12 hours of battery life, depending on your |
| that was one of the key factors for their | | | | model. |
| success. This outside-in perspective helped | | | | Marketing |
| determine a number of the components - | | | | Apple marketing team was smart and used the |
| battery, hard drive and circuit board - to be | | | | iPod brand well. Apple Ipod had a successful |
| layered, one atop the next. That idea made the | | | | advertising campaign comprising of magazine and |
| player look cooler and thinner. | | | | television advertisements focusing on the target |
| Apple has successfully secured a design patent | | | | market (teenagers and young adults). Promotions. |
| for its iPod digital music player. The United States | | | | Apple iPod used a direct method to induce |
| Patent and Trademark Office on Tuesday issued | | | | customers to purchase their product by offering |
| Apple Computer a patent for the ornamental | | | | any iPod accessory per customer for half the |
| design of its third-generation (3G) iPod media | | | | value price with every purchase of a new Apple |
| player. | | | | iPod. This method allowed the business to directly |
| Functions | | | | measure the success of the campaign by |
| The new iPod includes an alarm clock function and | | | | observing the sales rate of the promotional tool. |
| the alarm sounds even if the iPod isn't hooked to | | | | The correct marketing approach made people fell |
| a stereo or headphones. | | | | in love with the iPod and offered a fantastic |
| On-The-Go function allows you to listen to a | | | | experience. Apple didn't build just a brand, they |
| particular group of songs on the iPod without | | | | have built a lovemark. |
| connecting it to a computer. | | | | Conclusion |
| Equalizer function. iPod software allow you to | | | | All iPods look great and use the latest |
| control the equalization or "EQ" of a song, you can | | | | technologies; they are very smart and trendy |
| assign that song one of 22 equalizer presets. | | | | gadgets so almost everyone wants to have one. |
| Once you assign a preset to a song, iTunes will | | | | Apple created a great product and used the |
| use it each time you play the song. When you | | | | correct marketing approach making iPod a |
| copy the song from your computer to iPod, the | | | | lovemark. |
| equalizer preset you chose in iTunes is also | | | | So why are iPods so popular? The Apple Ceo, |
| copied, and iPod will play the song with the same | | | | Steve Jobs has the answer: "With iPod, Apple has |
| preset. | | | | invented a whole new category of digital music |
| Smart format function. If the iPod is formatted | | | | player that lets you put your entire music |
| on a Mac OS X computer it uses the HFS+ file | | | | collection in your pocket and listen to it wherever |
| system format, which means you can use it as a | | | | you go," the Apple CEO said when he introduced |
| boot disk for a Mac computer. If it is formatted | | | | the product in October 2001. "With iPod, listening |
| on Windows, the FAT32 format is used. | | | | to music will never be the same again. |
| Sound qualityiPod has one of highest sound quality | | | | |