| div class="googleright"> | | | | The trend in Hollywood is for every star to have |
| At the start of the decade, the major cosmetic | | | | their own brand of designer fragrances. |
| companies and fragrance designers were | | | | Do The Celebrities Actually Have A Hand In |
| responsible for the fancy perfumes that were in | | | | Things? |
| all the major department stores. The shelves | | | | Different celebrities are involved in the production |
| were stocked with brands like Estee Lauder, | | | | of their line of fragrances to different extents. |
| Chanel, and Guerlain. To market their products, | | | | Some are involved in every aspect from |
| companies would often get celebrities to endorse | | | | conceptualization of the kind of scent they wan |
| their products. But now, itâs not enough | | | | their line to smell like, to the marketing of the final |
| to endorse another companyâs product. | | | | product. |